The Ordinary Effect
Welcome to The Ordinary Effect—the podcast that shines a light on life’s most overlooked moments. Each episode explores something you’ve likely seen, felt, or wondered about—but never really unpacked. Whether it’s a tiny social habit, a quiet cultural shift, or just that odd thing people do on elevators, host Guido Piraino digs beneath the surface to reveal the deeper meaning behind the mundane. It’s smart. It’s human. It’s what happens when you start paying attention.
The stuff we all notice—but rarely talk about.
Subscribe and join the conversation—new episodes every week.
Podcasting since 2025 • 14 episodes
The Ordinary Effect
Latest Episodes
Why Young Drivers Pay $13K for Car Insurance: The Truth They Won’t Tell You
🚗 When $13,000 Meets a Honda CivicThis episode of The Ordinary Effect starts with a shocking headline: young male drivers paying over $13,000 a year to insure a basic car. Guido breaks down what the article claims—...
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Season 1
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Episode 14
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12:36
What Selling Winter Tires Taught Me About Human Nature
❄️ Winter Arrives EarlyA simple ad for winter rims turns into a full-blown social experiment. Guido Piraino unpacks 500 marketplace messages, explores why people don’t read anymore, and shares a funny yet revealing lesso...
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Season 1
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Episode 13
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12:37
November’s Secret Meaning: What Death Teaches Us About Life, Memory, and the Living
🕯️ Between Light and Loss This isn’t just another episode about death—it’s about how the living use it. Guido Perino opens a raw, poetic reflection on why November is called the month of the dead and why ancient rituals...
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Season 1
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Episode 12
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13:04
The Hidden Cost of Bad Service: Why Trust Matters More Than Price
Is this reasonable… or just ridiculous? In this episode of The Ordinary Effect, host Guido Perino unpacks the growing frustration many of us feel but rarely articulate: Why is good service becoming so rare? From home ...
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Season 1
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Episode 11
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9:17
Speed Cameras Don’t Lie — But They Don’t Tell the Whole Truth
📝 Episode Summary:In this fiery episode of The Ordinary Effect, host I revisit a personal and political story that’s gripping Ontario: the Premier’s recent announcement to remove Automated Speed Enforcement (ASE) cameras ...
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Season 1
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Episode 10
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11:13